Meta Ads & Media Buying
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The Situation
Sameday Health has established itself as a key player in the healthcare sector, offering a broad spectrum of services, including virtual therapy, primary care, wellness treatments, and crucially, COVID & STD testing. Their commitment to accessibility and convenience is evident through their strategic location of health centers in Manhattan Beach, West Hollywood, and Main St. in Santa Monica, aiming to cater to a wide demographic with varying health needs.
The Work
Recognizing the potential for rapid growth during the pandemic, our collaboration with Sameday Health was pivotal. We focused on:
Service Expansion Support: Assisting Sameday Health in the introduction of new, innovative services like IV therapy and health wellness treatments, catering to the increased health consciousness and demand for preventive care measures during the pandemic.
Advertising and Marketing: Creating a comprehensive advertising campaign tailored to highlight Sameday Health's expanded service offerings. Our efforts were geared towards educating the public on the importance of wellness and preventive care, as well as promoting easy access to essential healthcare services during a critical time.
The Outcome
The partnership yielded remarkable results:
Extensive Ad Campaign: We successfully created 400+ different ads, each meticulously designed to convey Sameday Health's message of comprehensive, accessible healthcare services. These ads were not just numerous but were crafted to scale profitably, ensuring a wide reach while maintaining cost-effectiveness.
Market Impact: The strategic ad campaign significantly bolstered Sameday Health's visibility and service uptake, contributing to its rapid growth during a period marked by heightened health awareness and need. The ads effectively communicated the benefits of the new services, driving engagement and increasing patronage across their health centers.
This comprehensive approach to advertising and service expansion played a crucial role in Sameday Health's ability to not only meet but exceed market demand during the pandemic, cementing their status as a forward-thinking provider in the healthcare industry.