Aesop, an esteemed Australian skincare brand established in 1987, distinguishes itself through its commitment to high-quality, plant-based products, underpinned by rigorous scientific research and a dedication to sustainability. Offering a diverse product line that includes cleansers, moisturizers, serums, body oils, and hair care solutions, Aesop caters to a wide range of skincare and haircare needs with formulations designed to meet the unique requirements of different skin and hair types.

In collaboration with Aesop's Social Media and Ads Team, our Los Angeles-based Peers Studio was tasked with capturing and creating compelling photo and video content that aligns with Aesop's brand ethos. Our comprehensive services included: ‍

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Photo and Video Production: Generating a series of visually striking images and reels that accurately convey the luxurious and natural essence of Aesop's product range.‍

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Post-Production Excellence: Employing advanced retouching techniques for images and meticulous editing for video content to ensure each piece met Aesop's high standards for quality and aesthetic appeal.

The partnership with Aesop yielded a collection of polished, brand-aligned media assets, specifically:

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20 Static Images: These carefully crafted images were designed for use across Aesop's social media platforms, enhancing the brand's visual narrative and engaging the audience with the aesthetic and quality of Aesop's products.

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4 Reels: Developed for advertising purposes, these reels leverage dynamic, short-form video content to capture the audience's attention and effectively communicate Aesop's brand values and product benefits.

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This strategic content creation effort supports Aesop's ongoing engagement and growth strategies, reinforcing the brand's position in the luxury skincare market and its commitment to beauty, science, and sustainability.

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